Most sellers still believe pricing alone will sell their home, but today, it takes a full strategy that includes marketing, staging, and timing.
Are you considering selling your home this year? If you believe that just pricing your home right and listing it on Zillow will get you the best value, I have to tell you—that’s not how it works anymore. The market in 2025, especially here in Phoenix, is different. Here’s what I’ve learned sellers need to know to get the best results:
1. Price your home right. While this is an important starting point, pricing right may not be enough. Buyers don’t just look at numbers—they make decisions based on how they feel about the home and what they think it’s really worth. To manage your expectations, you could price perfectly and still get low offers.
2. Staging really matters. Most people think staging is a waste of money, but data shows it can double your return on investment. Imagine spending $3,000 on staging and potentially making $10,000 more when you sell. It’s a smart move that helps your home stand out.
“Simply putting your home on the MLS and waiting won’t attract enough buyers in today’s market.”
3. You need a strategic marketing plan. Simply putting your home on the MLS and waiting won’t attract enough buyers in today’s market. I use what I call the VIP Seller Benefits System, which includes professional photos, drone videos, custom marketing, and social media outreach. Plus, I have access to a database of over 32,000 active buyers ready for homes just like yours. If you want to sell quickly, I can connect you with investor partners who offer cash deals for as-is sales.
If you want to learn more, just DM me the word “sell” and I’ll send you my free seller prep guide. It’s a no-pressure call where we discuss your options—whether it’s comparing cash versus market offers, deciding about repairs, or creating a plan that fits your needs.
Selling your home should feel strategic, not stressful. With the right plan and support, it can even be enjoyable. If you have questions, don’t hesitate to call me at (602) 502-6468 or email me at bretjohnson@realtyexecutives.com. Let’s make your next move the best one yet!
